What are the advantages of SEMRush in your digital marketing strategies?
Whoever works in digital marketing knows the importance of always improving his strategies to reach better results. Paying attention to the competition and your page's performance can help you get more correct in your work, spot mistakes, and deliver quality content to your audience. It can be used with its free version or paid versions to get more functionality.
What is SEMRush?
SEMRush is a web analytics tool. It is responsible for providing integrated data on user searches, ranking rates, and appearance on the search results page
You can use this tool to get results for your domain as well as for your competitors.
Known as a one-stop competitor analysis service, SEMRush has been widely used by professionals in their SEO strategies.
Whoever works on content preparation - directly or indirectly - knows that it is not enough to write good text just for your page to be well placed in Google and other search engines.
You must always pay attention to what the audience is looking for in order to offer something attractive, and valuable. Something that shines among all the other pages on the Internet.
Fulfilling all the requirements on your own is complicated, especially in the digital environment, where the competition is great and continues to grow rapidly.
What is SEMRush useful for?
It is useful in providing important data that talks about user behavior. It also allows the discovery of the best marketing strategies and the brilliance of competitors.
1- The keywords that are most important to your business.
2- Your keywords are placed in organic searches.
3- The advertising strategies most used by competitors, and the results achieved in each of them.
4- Backlinks or backlinks to your page or to other sites in your market sector.
And other important information.
Differences between the free version and the paid version:
Those who cannot invest now, or are not willing to pay a monthly amount to the platform, can use the free version of SEMRush. However, this platform imposes some restrictions that prevent you from enjoying all the advantages of this tool for free.
In the free version, for example, there is a limit of 10 types of research per day, while in the paid package, in its simplest limit, you can make 3000 daily requests from analytical reports.
Another negative point is related to the number of results in one search. If you use SEMRush for free, you can only check 10 results.
Thus, when searching using a specific domain, you will have access to the first 10 keywords assigned to it, while in the paid and cheaper version, you will get about 10,000 search results.
If you really want to invest in your content marketing strategy, we recommend that you subscribe to one of the funded versions of the tool, to use all the functions and benefits offered by SEMRush.
There are Pro, Guru, Business, and Enterprise packages that offer different benefits for subscribers, depending on your business needs.
How do I use SEMRush?
After creating an account on SEMRush and confirming it through the use of e-mail, it is sufficient to log in to enter the home page.
In the Dashboard, find the search bar, and you can enter the domain whose performance you want to monitor. We remind you that this page may belong to your business or to your competitors.
In the side menu, you will find the Dashboard, where many functions of SEMRush are located. Each of these tools provides comprehensive and detailed reports regarding specific elements of the domain being searched.
Knowing how to use the tool, and the information provided by each resource, and maybe the missing link for your digital marketing strategy to achieve greater results.
Domain Analytics:
To analyze a domain or domain, you must enter the desired address in the search bar. Pay attention to this, because after entering the domain, it is necessary to specify the country, because only in this way will you be able to determine your location correctly.
overview:
This section provides general information on the number of keywords that lead to that website, backlinks that lead to that page, competitors, and detailed information on organic and funded searches.
To view this data in a separate and detailed manner, it is enough to browse under the sub-sections in the side menu.
In the following, we will define what each type of these processes analyzes.
Organic Research
Find reports related to organic research such as:
- The primary keywords that are driving traffic to that website
- Major competitors naturally for that range.
- Content ranking rate according to selected keywords.
Backlinks:
Through it, the SEMRush tool provides reports that include information about the links that lead to your site.
Backlinks from sites with authority are crucial to increasing your page's credibility, while backlinks from unreliable sites can negatively affect your ranking in search engines.
Noting the data presented here will help you understand how the nature of your backlinks affects the ranking of your pages. This enables you to think of strategies to improve your performance in the subject.
This is where you can use partnership ideas or themes to put together engaging content, and this may interest domains with more authority, and generate more backlinks to your page.
Advertising Research:
The factors analyzed from this function are the same as those analyzed in organic search, but they refer to information related to advertising campaigns, i.e. funded searches for the domain being searched.
PLA Research:
With this tool, you can discover which products your competitors are selling and which aspects of their strategies outperform them.
In a PLA search, data is presented on the ad positions of the product listing, the main competitors of the domain being searched, and the texts used in the ads.
Display Advertising – Display Advertising:
Analyzing SEMRush's Display Advertising data is useful for observing how competitors' advertising is structured.
Here you can see which strategies yield the best conversion results, and which formulas drive more potential customers to the pages in question.
If you need to know if your target audience is showing more interest in content in the form of text or video – for example – Display Advertising reports can help you understand more about this behaviour.
Traffic Analytics:
This section provides an overview of the main metrics used by the domain in question.
You can use this functional feature of SEMRush to better understand your competitors' inherent strengths and weaknesses. Also, you can compare your page with theirs to see how you can improve your performance.
Here you can also check the source of network traffic for the domain in question. You also learn which affiliates are most active, which domains have authority and can be good sources of backlinks.
This tool allows you to compare up to 5 domains, and you can use it to analyze your main competitors.
You just need to enter the domains you want to compare, and choose the type of keyword you want to analyze. You can choose natural, paid or PLA organic keywords.
For a more advanced search, you can choose what you want to analyze, such as keywords that are popular or exclusive to each domain.
SEMRush generates all comparison reports on the domains entered, ranking them among the organic search results for the same concepts. It also gives an idea of the average volume of searches for these words, cost per click, and more.
Keyword Analytics:
This resource is useful as a guide for anyone who needs to find the right keywords in order for their content to rank well and drive traffic.
If you have a website that talks about oriental designs and decorations for homes, for example, you can use this function to detect competition for those keywords that you want to use within your content.
Here you can check the corresponding keywords related to the ones you are searching for, the organic search results for each of them and the ad history as well.
Keyword Magic Tool:
With this tool and keyword mention, you can access thousands of suggestions for keywords belonging to the same market segment.
There are many filters for you to do a deep search, organize the results and find the perfect keywords to improve your page ranking.
The Keyword Magic Tool is useful for anyone who needs to create multiple content on the same topic, or stand out in a highly competitive market segment.
In conclusion, the tool allows you to discover the long tail keyword, which increases the chances of it shining, and occupying good positions in the search engines.
If you search for the keyword (juice), you will notice that the search volume is huge, so it is difficult to compete with competitors in this case. Especially if they are more known in the market.
You can use the Keyword Magic Tool's filters to find many variations and check out words that can bring a competitive edge. An example of this: natural juice and organic juice.
If you are wondering if it is worth paying for a SEMRush subscription package, you should know that free access to this wonderful resource will expire after the trial period.
Projects:
After setting up your website as a SEMRush project, you have several tools to analyze your domain's visibility in detail.
Through the Site Audit tool, for example, you can search within a page and find what you can do to improve your SEO techniques.
And through the Position Tracking tool, it is possible to monitor the keyword classification of a site to measure the success of a marketing strategy.
In the tool On-Page SEO Tracker, you will find tips to improve, so that your website occupies more important ranks in searches in Google.
In addition, there are some other tools to help you increase the quality rating of your domain.
Gap Analysis:
This tool is new to SEMRush and contains reports on keywords and backlinks.
Since the Gap Analysis section is new to SEMRush, the same data can be found in both options on the side profile.
But everything indicates that soon the change will be final, and the comparison data between the domains will only be found here.
Backlinks Gap:
Also here you can enter up to 5 domains for SEMRush to analyze backlinks.
To compare your website and competitors' pages, just enter the addresses in the search fields, and wait for the tool to generate data on the nature of the backlinks in each of the addresses.
This function is very useful as it helps you discover opportunities in backlinks that have not been exploited yet.
With this information in place, you can direct your strategies to reach areas known to be positive in the market, which can contribute to increasing your credibility.
Topic Research tool:
This SEMRush tool presents topics related to your research, which generates more engagement from the audience.
You can analyze what your competitors are sharing, and the results they are getting, to understand exactly what kind of content needs to be shared in order to stand out in your market segment.
Let's say you are an entrepreneur, you have a virtual gift shop, and you need to increase sales on Mother's Day, for example.
You can use the tool to search for Mother's Day gifts to see the pieces and styles that are most important to the theme.
The report will show what is being searched for the most, and which options require less effort to promote. With this data, you can develop the most appropriate strategies that make your content stand out among competitors.
SEO Content Template:
In this section, content producers will find many important SEO tips for creating quality text.
You have to choose a keyword, select the country, state, and city, and click on Create SEO Template.
SEMRush analyzes the 10 pages that rank best in Google for that particular keyword. It gives you tips so that your content can rank well in searches.
Here you can see exactly how your competitors are using keywords, and learn from them to create outstanding text.
If you choose the concept of veganism, for example, you will get a list of keywords related to enriching your text. In addition, you will get tips on how to place the headline, headings, meta descriptions, and texts within the ideal size and how to use the selected keywords.
Lead Generation tool:
Lead Generation is a widget that can be added to your page, to help you generate more leads for your business.
Through this tool, you offer your website visitors free SEO editing, since it is only important to register the URL path and the user's email address.
The data obtained from this resource can be added to your contact base, in order to start nurturing the relationship and getting closer to your potential customers and increasing the chances of conversion.
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